A seasoned digital strategist with over a decade of experience in media innovation and brand storytelling across Europe.
The nail-biting extended contest that saw the Los Angeles Dodgers overcome the Blue Jays 5-4 drew a combined over 50 million spectators across the US, Canadian, and Japanese markets. MLB stated this represents the most-watched Fall Classic Game 7 since the 1991 showdown between the Minnesota Twins and Atlanta Braves.
The Saturday memorable game drew 27.33M audience members on Fox Sports channels, its Spanish-language channel and Fox’s streaming platforms. Per Nielsen, it was the second highest-rated program of the previous week.
It also is the top-rated Fall Classic matchup since the 2017 edition Game 7 between the Dodgers and Houston Astros, which drew 29.07M. This represents a 16% improvement compared to the previous Game 7 between the Nationals and Astros, which attracted 23.19M.
In the weekly rankings, Game 6 ranked fourth, Game 4 ranked seventh, Game 5 came in 8th, and the third game landed in thirteenth position.
In the Canadian market, the game drew 11.6M watchers on the Sportsnet network and the French TVA Sports channel. This was the highest-rated English broadcast in Canada since the 2010 Vancouver Winter Olympics.
In the Japanese market, where the deciding contest started at 9 p.m. local time, it attracted 12M. This followed the previous Friday’s Game 6 – where Fall Classic Most Valuable Player Yamamoto allowed one run in six frames – recorded over 13 million viewers, making it the highest-rated World Series matchup on a single network in Japan.
The entire seven-game series recorded over 15.7 million audience members on the Fox network, a 2% rise from last year’s Dodgers versus Yankees series. This represents the initial instance since 2015 and ‘16 that the World Series has recorded audience growth for two consecutive seasons.
Counting the Game 1 broadcast on Univision, the total US viewership was over 16 million. The overall World Series viewership in Japan was 9.7 million and 8.1 million in the Canadian market.
The complete MLB Postseason on Fox and its sister channels recorded 8.09 million viewers, an eight percent rise over the previous year and Fox’s best playoff ratings since the 2017 season.
Major League Baseball reported that the World Series was broadcast in over 200 nations and regions by forty-four broadcasting partners in sixteen various tongues.
A seasoned digital strategist with over a decade of experience in media innovation and brand storytelling across Europe.