A seasoned digital strategist with over a decade of experience in media innovation and brand storytelling across Europe.
Within a showcase on the upper level of the Melbourne Cricket Ground is housed a neon pink suit donned by the entertainer. The concert in front of a hundred thousand fans was considered a success.
Perhaps you don't enjoy Robbie Williams. Perhaps you believe he is the finest offering to music in history. Or you could adopt a reasonable stance, conceding that some songs are excellent while others are awful.
The key argument is that amusement can take many forms. You like what you like. There is no universal formula to create literature or even five-day cricket.
The five-day game boasts unrivalled depth. One struggles to think of another sport where the contest is so dependent on external factors.
The weather, the hour of play, the red ball – the factors are countless. Most important is the wicket.
If the format is an artistic pursuit, the wicket is the canvas on which the athletes craft their legacy.
The fourth Ashes Test between the old rivals was the game deconstructed, the traditional sport taken to pieces and reassembled in a bizarre shape.
This is not a defence of the pitch which resulted in a victory and the another short match of the contest.
Leaving 10mm of grass on the wicket, leading to numerous dismissals being taken in less than six sessions, is not an even battle between bat and ball.
But any notion this was a diminished spectacle, one that should be qualified as not a proper Test, is mistaken.
The format is a varied portfolio, a long history and counting. On occasion, as witnessed recently, the cricket ball does all sorts for the pace bowlers. Sometimes, it grips and turns on a spinning track. At other venues, the pitch is dead, other times it bounces unevenly.
The close matches are even more exciting owing to the investment made during quieter periods.
Some factors are embraced more easily than others.
The debate in Melbourne was that the contest was tipped too far towards the bowlers. That the skilled individuals were unable from showcasing their talents.
The format is about finding solutions – interpreting the wicket and adapting effectively. The best individual scores were made by world-class batters. One team made more mistakes than the other, and thus lost.
Attempt to convince the supporters who have experienced 18 winless matches that this lacked spectacle.
Among the crowd of the stadium, a sea of people celebrated and created an atmosphere, producing a party atmosphere in a heartland of national pride.
There was optimism as the attack surged, impetus when batters fought back, and rapturous celebration when the win was secured.
The venue has a history with controversial surfaces. In the past, a Test there featured a wicket with the excitement of a a damp squib.
That match was a slog, with minimal action and slow play. The latest encounter and that previous match are extreme ends of the scale – neither perfect, yet historical weight can be found in each.
Deep into the series into the current series, it is the shortest games that will be most remembered in the memory.
"This isn't the end of the format at all," commented a past champion. "Fans who have been lucky enough to see these short time have been treated to some fantastic sport. An unusual spectacle."
In the preparation to this Test, the leader talked like a man carrying the enormous pressure on his back.
The players responded for him, reinstating the positive demeanor to his face.
New faces performed with vital performances. These are small positives, not nearly enough to ensure long-term futures, but a foundation to build on.
In the end, this Melbourne victory is added to other notable performances in dead rubbers.
As the crowd departed into a glorious Melbourne evening, the players congregated on the field to begin their own celebrations.
Celebrate the win, boys. It's well deserved.
A seasoned digital strategist with over a decade of experience in media innovation and brand storytelling across Europe.